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New year, new branding!

Time for Grächen – the new branding approach

From a winter sports destination with guaranteed snow for families to a sunny all-year-round holiday paradise for everyone: The revised marketing concept entirely resets the focus. Because it is already well known that our youngest guests can have an unforgettable time in Valais. But: The grown-ups can also experience unique holidays in Grächen thanks to a terrific range of sports options, amazing culinary offers, inviting shops and attractive nightlife!

Time for Grächen

- Chris | Head of Marketing & Products -
Time to change things up

“Time for Grächen” – our new brand identity

Time is something so incredibly precious – that’s why the new slogan really hits home. After the pandemic, you may no longer take spending time together for granted.

This makes it all the more important to savour experiences with your loved ones to the full. In Grächen, you can consciously take time for a holiday filled with special moments and lasting memories. Quality time in Grächen – that’s sports, that’s entertainment, and that’s relaxation and slowing down the pace of life.

Time to take it easy

A generous helping of sun and convenience

Did you already notice the new Grächen logo? As you know, the sun shines in Grächen approximately 300 days a year. And the radiant landmark now shines at you from the new logo!

Also new: The brand claim “Small. But mighty.” clearly emphasises convenience. Compared to large holiday destinations, Grächen deliberately impresses guests with its compactness and simplicity: Short distances to first-class culinary establishments and a wide range of sports and nightlife offers make holidays in Grächen a joy all year round. Relaxation guaranteed! What better way to take it easy on holiday! 

The choice is yours!

9 “time dimensions” for unique holidays in Grächen

Quality time for two or enjoyable moments with friends and family – in Grächen, you can spend a recreational holiday with your loved ones all year round. To make holiday planning easier for our guests, we recommend checking out the new “time dimensions”. You are guaranteed to recognise yourself in our tips and recommendations. Whether it’s Bro Time, Couples Time or Adventure Time: Just take a look around and find the holiday inspo you need!

For smart shoppers

New offers for your time in Grächen

The new brand identity also comes accompanied by attractive offers for wonderful holidays in the Valais. The best part: You can save big with the new Time Tickets! Our tip: the PLUS upgrade for even more adventures in nature.

  • Mountain Time Ticket: for your perfect Matterhorn experience; 30 % discount on the Gornergrat Bahn cogwheel train and public transport
  • Hiking Time Ticket: 3-days-worth of fresh air adventures for the price of 2
  • Best Time Ticket: 3-days-worth of bike adventures for the price of 2

Can’t wait to explore the mountains now? Visit us at the Tourist Office in Grächen! Or: Buy your tickets right at the Hannigalpbahn valley station.

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